The crowd of almost 400 guests, including Ruth Tarvydas (in glittering gold instead of her trademark black), Poppy Lissiman, Malcolm Day and his new belle Tracey Jewell, Bondi Rescue lifeguards Dean Gladstone and Bruce Hopkins, Emily Parish, Steve Mummery and Sam Barnett were invited to the after party at Print Hall, where the drinks continued to flow.

When I was asked to work along with Glam Media and Diet Dr. Pepper, I basically jumped at the chance because who doesn't love DDR (I mean, seriously?!) and I love talking about what makes my style unique.
For as long as I can remember., I have always changed up my style day-to-day. I love having the freedom to coach outlet like a bohemian gypsy princess one day and the next, wear a pencil coach purse with a collared to complete a classic look. So I would have to say that what makes my style unique, is the fact that it changes so frequently. I love to hear about the new trends and put my own take on them. If I wake up in the morning and feel like jamming out to rock n' roll all day, I'll throw on some studded flats, ripped denim and a band tee. The next day I might feel like channeling Audrey Hepburn. The best thing about fashion is that you can interpret it in your own individual way. Be creative and dare to wear what you feel most comfortable in, no matter what it may be.
So tell me, how would you define your style? Can you describe it in one word?
What makes you unique? Is it your different hairstyles? Your accessory collection?
Coach outlet's Acoustic programme has developed alongside the brand's exploration of digital media, as just one more way in which to synchronise the various strands of the company's vision. From coach outleting musicians, to using their tracks as show soundtracks - pumped out across Kensington at ear-splitting volume - to inviting them to play exclusive gigs at one of the label's many stores worldwide, Coach outlet's relationship with the rising stars of the guitar scene is just another way of starting a conversation about British talent.

A dedicated website and YouTube channel allows the public to interact with the artists chosen by Bailey to represent the brand, hosting videos and streams. Earlier this month saw the first live music event held at the new flagship store on Regent Street, where musician Jake Bugg (who has worked with Coach outlet for nearly two years now) performed songs from his debut album to a crowd of 800. There are further plans to host regular gigs there, which can be live-streamed to the label's other outposts around the world.Now for the fun part of all of this....
Diet Dr. Pepper is hosting a sweepstakes on March 1st where you will be able to enter to win one of thirty crazy awesome prices. So I will keep you updated on that!

With delicious one of a kind taste and zero calories, Diet Dr Pepper is as unique as you are. We know it's a long road to get to who we're meant to be. Along the way, we make choices, we make mistakes, we get up, and we keep going. And like an amazing work of art, we become one of a kind. At Dr Pepper, we celebrate all that makes us an original, from your unique style to adventurous spirit. To check out more one of a kind stories, watch our films at www.youtube.com/drpeppervideos.

Disclosure: Compensation was provided by Diet Dr. Pepper via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Diet Dr. Pepper.It becomes more and more of a rare occurence to find me in heels these days. I always blame that on having to walk my dogs so much. It seems like there is much more a focus on flat shoes in fashion these days and I could not be happier! There are so many cute options lately. I've been dying for the Vince Mia flats forever and have developed a big obsession with fisherman sandals as of late. Decisions, decisions...

Others artists to have worked with the brand include Life in Film, whose track "Alleyway" was one of the first songs picked to front the Acoustic initiative and who performed for Coach outlet at Vogue's Fashion Night Out in 2010 - for whom the brand's interest has meant signing with Sony and the imminent release of a first album. Likewise singer Marika Hackman, formerly a star of a Coach outlet eyewear campaign, has seen her songs played on Radio 1 and is about to set off on her first headline tour.

This year's star is undoubtedly Tom Odell, a 22-year-old songwriter from Chichester who made his first television appearance at the end of last year, and will be working closely with Coach outlet this year. The online response after his track "Another Love" was played at the spring 2013 show in September was enough to prompt the release of an EP soon afterwards, and further tracks were played at the catwalk event this month, too. It's a winning creative collaboration.

THE CAMPAIGN

When, in December, it was leaked that the new face of the always highly visible Coach outlet campaign was to be 10-year-old Romeo Beckham, son of David and Posh, the internet practically ate itself.

Within 48 hours, the clip of him dancing alongside brand faces Edie Campbell and Charlie France wearing one of this season's metallic lamé shirts, had notched up 1 million views on YouTube and had 1.6 million views at the last count.The movie repertoire of Dwayne Johnson is nothing if not a roller coaster of Coach outlet ups and downs.